How to Create an Account in Brazilian Loyalty Programs: Step-by-Step Guide for Beginners

Starting your journey into the world of travel rewards begins with a crucial yet simple step: creating accounts in the right loyalty programs. In Brazil, this is especially important because the country has one of the most active and integrated loyalty ecosystems in the world. By registering for these programs, you unlock access to airline miles, shopping benefits, point transfers from banks, and exclusive promotions that can turn your everyday spending into future travel opportunities.

Whether you want to travel more, reduce your travel costs, or simply take advantage of the benefits offered by your credit card, knowing how to create an account in Brazilian loyalty programs is the first step in building a smart financial and travel strategy.

Why You Need to Join Brazilian Loyalty Programs

Loyalty programs are not just for frequent flyers. In Brazil, they are part of a broader financial and travel rewards strategy that includes partnerships with credit card companies, retail stores, and banking platforms.

By joining these programs, you can:

• Earn miles from flights and credit card purchases
• Transfer bank points to airline miles
• Access exclusive fare discounts and bonus campaigns
• Subscribe to mileage clubs for extra benefits
• Redeem points for products, services, or tickets

Without an active account in these programs, you simply won’t have access to these opportunities.

What You Need to Register

Most loyalty programs in Brazil ask for similar information at registration. Here’s what you’ll need to have ready:

• Full name (exactly as shown on your official ID)
• CPF (Cadastro de Pessoa Física), which is your Brazilian tax ID
• Valid email address
• Mobile phone number
• Date of birth
• A strong password

Some programs may also request your full address, but this is typically optional and can be completed later.

If you’re not a Brazilian citizen, some programs may allow you to register using your passport number instead of a CPF. However, keep in mind that certain benefits and promotions may be restricted.

Smiles (GOL Airlines)

Smiles is the loyalty program of GOL Airlines and one of the most popular in Brazil. It’s known for its user-friendly interface, frequent promotions, and a wide range of partners.

How to Create Your Smiles Account

1. Visit www.smiles.com.br
2. Click on “Cadastre-se” or go to “Entrar” and then “Cadastre-se”
3. Enter your CPF, full name, email, date of birth, and mobile number
4. Create a secure password
5. Accept the terms of use and privacy policy
6. Confirm your email via the link or code sent to you

Tips to Optimize Your Smiles Account

• Complete your full profile after registration
• Enable notifications to receive alerts about promotions
• Download the Smiles mobile app for easier management
• Consider joining Clube Smiles to receive bonus miles every month and access better transfer bonuses

Latam Pass (Latam Airlines)

Latam Pass is the loyalty program for Latam Airlines, which operates a strong network of both domestic and international flights.

How to Create Your Latam Pass Account

1. Go to www.latampass.latam.com
2. Click on “Cadastre-se” or “Join Now”
3. Provide your CPF, full name, email, phone number, and birthdate
4. Set a password and accept the terms
5. Confirm your account through the verification process

Tips to Use Latam Pass Efficiently

• Update your personal information and travel preferences
• Enter your passport number if you fly internationally
• Link your account to your bank points program (e.g., Livelo)
• Join Clube Latam Pass to access exclusive redemption opportunities and promotions

TudoAzul (Azul Airlines)

TudoAzul is the loyalty program of Azul Airlines, known for having one of the most customer-focused approaches in the Brazilian market.

How to Register with TudoAzul

1. Go to www.tudoazul.com
2. Click “Cadastre-se” in the top right corner
3. Provide your CPF, name, date of birth, email, and mobile number
4. Create a password and agree to the terms
5. Verify your registration via email or SMS

Advantages of Joining TudoAzul

• Access to a wide network of national and regional flights
• Lots of promotions with retail and travel partners
• Clube TudoAzul offers better prices on redemptions and monthly bonuses
• The platform is very user-friendly for beginners

Livelo (Banco do Brasil and Bradesco)

Livelo is not an airline loyalty program but a points platform that allows users to accumulate and transfer points to multiple airline partners, including Smiles, Latam Pass, and TudoAzul. If you have a credit card from Banco do Brasil or Bradesco, you likely already earn Livelo points.

How to Activate Your Livelo Account

1. Visit www.livelo.com.br
2. Click “Cadastre-se”
3. Enter your CPF, name, email, and create a password
4. Complete verification via email or phone
5. If your account is tied to a Bradesco or Banco do Brasil credit card, it may already be pre-activated

Livelo Tips for Maximum Efficiency

• Watch for 80%–100% transfer bonuses to airline programs
• Check the “Ofertas” section for store promotions with points multipliers
• Consider subscribing to Clube Livelo for extra points and better transfer deals

Esfera (Santander)

Esfera is Santander’s reward program and works similarly to Livelo. It is tied directly to Santander credit cards.

How to Access Your Esfera Account

1. Go to www.esferapontos.com.br
2. Click “Entrar” and select “Sou cliente Santander”
3. Log in using your Santander credentials
4. Accept the terms and activate your Esfera account

What You Can Do With Esfera

• Earn points for all purchases made with qualifying Santander cards
• Transfer those points to airline programs during bonus campaigns
• Redeem for travel, products, or services directly through Esfera’s portal

Organizing Your Loyalty Program Accounts

Managing multiple accounts can get messy. Here’s how to stay organized:

• Use the same email address for all your programs
• Save usernames and passwords in a password manager
• Keep a spreadsheet or document with:
  • Program names
  • Loyalty numbers
  • Registration dates
  • Club subscription status
  • Points balance (updated monthly)

Staying organized ensures you never miss a promotion or accidentally let points expire.

Should You Join a Mileage Club?

Each airline loyalty program offers a subscription-based mileage club. These clubs give you:

• Monthly bonus miles
• Extended expiration dates
• Access to exclusive transfer bonuses
• Priority on some flight redemptions

If you plan to accumulate and use miles consistently, joining at least one club can increase your benefits substantially.

What About Foreigners? Can They Join?

Yes, foreigners can usually register in Brazilian loyalty programs using a passport number. However, you may face some limitations:

• You might not be eligible for promotions tied to CPF or Brazilian cards
• You may need help accessing mileage clubs without a Brazilian payment method
• Some transfer campaigns may only be available to residents

If you live in Brazil or visit frequently, it’s worth asking a local contact for assistance — or consider opening a local bank account for better access.

Common Mistakes to Avoid

• Entering an incorrect CPF or passport number (which may lock your account)
• Using different emails across programs
• Not verifying your account via email or SMS
• Forgetting your login credentials
• Leaving profile data incomplete (which may block transfers or promotions)

Take a few extra minutes to double-check every detail when registering. It’s worth it.

Final Thoughts: Your Loyalty Journey Starts Here

Creating your accounts in Brazilian loyalty programs is your first real step toward turning purchases into travel. Whether you’re collecting points through your bank, flying with your favorite airline, or shopping online through partner stores, none of these activities will matter unless your loyalty accounts are active and ready.

By registering in Smiles, Latam Pass, TudoAzul, Livelo, and Esfera, you position yourself to take advantage of Brazil’s full travel rewards ecosystem. You’ll be able to transfer points during high-bonus promotions, subscribe to mileage clubs, track your balances, and redeem strategically for flights, hotels, and even cash-equivalent products.

Don’t wait until you’re planning a trip to get started. Setting up your accounts now allows you to accumulate points in the background and be ready when the right opportunity comes.

Take 30 minutes today to register, organize your information, and prepare for your next level of travel freedom — powered by loyalty programs made for smart earners like you.